Wednesday, September 22, 2010

Where Can Fine Artists Receive Career Help?

Career advice to artists comes in a variety of forms. There are workshops that nonprofit arts service organizations offer from time to time, focusing on specific topics (tax time accounting, law, finding a gallery, for instance) and workshops -- the online ones are referred to as "webinars" -- that for-profit organizations offer, usually addressing the same topics. The continuing education divisions of some art schools, or universities that offer art degrees, may also hold workshops and classes on these and other subjects. State arts agencies periodically offer seminars on how to apply for funding to them. An assortment of business and career books for artists are available as well.

For those who prefer the more personal touch, artists may consult on a wide range of career matters with artists' advisors, either face-to-face or over the telephone, depending upon where each party happens to live.

Advice sometimes is free, oftentimes not. State arts agencies usually do not charge for their seminars, and continuing education talks are either free to the public or a nominal fee is asked. Nonprofit arts service agencies generally charge their members lower rates for attending the workshops than nonmembers ($20, for example, as opposed to $30), and career books usually cost somewhere between $10 and $30. Artists' advisors are the most expensive option, charging hourly rates (not including the cost of the telephone call) of between $100 and $500 per hour. (Katharine T. Carter & Associates of Kinderhook, New York adds travel time and travel expenses to that $500 fee when making an in-studio consultation.)

Artists' advisors can be distinguished from business managers (whose job is to run the artist's career) and reps (whose aim is to sell work) and public relations firms (whose aim is to publicize) by the fact that their primary goal is to set the artist on a career path. Advisors may draft a press release or a press packet for an artist, in the manner of a publicist, but more likely they will offer ideas on how the artist could create the release him -- or herself. Rarely if ever will an artists' advisor take on the job of contacting members of the press.

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