Wednesday, June 29, 2011

Tips for interview


Research thoroughly about the company you are going for an interview. Find out the business of the company, what are the skills they are looking for, how you can contribute to the company's growth, company's prospects, your growth prospects etc. etc. Use your network to find out about the company, talk to career consultants to find out, look out on the internet.

If company has a web presence, visit their web site and note down all the factors, which will help you arrive at a decision. Make a list of questions you may have come up. These can be asked and get answered at the time of interview.

Talk to friends/acquaintances in the company to find out the inner details.

Dress formally for the interview, but don't overdress. Dress what is appropriate in your climate.

Always reach 15-30 minutes earlier than the expected time. You can use effectively utilize that time to make observations about the company and its employees.

If possible, get the interview scheduled in the morning hours, the time when both you and the interviewers are still fresh.

About the questions asked, always reply to the point. Do not repeat the same thing and politely decline, in case you don't know the answers. No one is supposed to know everything.

Look straight in the eyes of the person while talking. This shows your confidence.

Always have your doubts cleared at the end of the interview. Ask all the questions you had made a list. This shows you are sincere and have done your homework before appearing for the interview.

Never ask for the salary figures/details in the interviews. Leave these questions for later.

If an expected salary figure is asked, politely tell that it should be commensurate with your skills and experience. If still pressed for figure, give your currently drawn salary and ask for an appropriate raise over it.

At the end of the interview, always thank the interviewers and shake their hands.
Last but not the least, whatever may be your requirement for the job, never show your desperation for it

Tuesday, June 28, 2011

The most useful Tips for Starting a New Career in SEO

Are you thinking about starting up a new business in search engine marketing?

With recent economic trends, there are a lot of businesses that really do need help with legitimate relevancy building SEO strategies. Search engine marketing skills are the order of the day.

When I first started with my own studies of SEO or search engine optimization back in the 90s, the big search engines at the time were Webcrawler, Infoseek (an optimizers dream) and Lycos, then came Altavista, Magellan and Excite, Inktomi, Hotbot. And do you remember Northern Light? These were all around before Google which was launched. But back in the early days, even the acronym of "SEO" had not been really formed. I think most people referred to early search engine optimization as "Web Positioning."

So fast forward to today.

One of the great things that has occurred with the search engine industry is the great opportunity for people who have always wanted a business all their own. A business that you can literally operate from any city or town or location of choice. With people fine tuning their SEO skills they can also choose from different types of work, based on their own niches or choices.

I am sharing just a few tips for starting a new SEO career today, for those of you interested in starting a successful search engine marketing business and want a few of the smartest tips for starting your own SEO business.

Tips for Starting a New Career in SEO

One of the things to keep in mind is how you can become uniquely different than the competition. Everyone talks about setting themselves apart, but have you really refined the vision for your new SEO business. Assuming you are serving a client base offering SEO services to others, how will you be different than everyone else? The best formula to use is creative thinking and brainstorming with someone as a brainstorming partner. You need someone you can trust and someone who is good at brainstorming. As you fashion certain ideas, you want to allow yourself the liberty to believe that literally, anything is possible. Dream big, for your new business.


Keep your SEO skills fresh and continually growing

Regardless of where we are in our knowledge and skills - we must continually stay fresh and growing. As you have already probably surmised, it's competitive out there. So the first step is to get comfortable with your own SEO skills and get yourself up to speed with all the latest. This is probably the first and single most important step in building your brand new SEO business. You need to start by at least gaining a true comfort level with your own skills and understanding. Maybe you already have that comfort level, but maybe you feel like you would like some personalized help to catch up. Whatever your situation, take the step you need to get solid understanding and balance before you get involved with demanding clients. You need to have the peace of mind knowing how you can make each of your new client's profitable with the minimum of stress.


One excellent bit of advice is to spend some time working on your own Web sites right after you train so you can quickly build that confidence you need. Working on your own Web site gives you the complete liberty to create exactly what you want, without interference. You can do the job the way you know it should be done and you could do some affiliate marketing to make a little income too, while you practice and fine tune what you've learned. Once you have that SEO comfort level, then you can consider taking on new clients.


I said earlier, that creative thinking is great for the purpose of brainstorming. But next to that comes the element of implementation. Creativity is great but it must go hand in hand with the activity which is essential to see your business become a reality. Attitude and positive thinking are very great to keep motivation up but unless activity is going on you cannot succeed. Creative thinking is great for new idea generation but the other essential half you need is an action plan. Nothing truly exceptional is ever built without dedicated hard work and the mindset of giving it 100% of all you got. You need to stay focused on your plan of action to see you business established, take root and grow.

You need to lift your sights a little higher than just obtaining good rankings these days. You need to know that with each client you take on, you can find ways that will make them profitable with your results. Make that one of your objectives and you will be applying the beginning of wisdom as part of your foundation. This can really accelerate the popularity and the reputation that follows your work. Your client needs profitable results in true sales and conversions too. Being able to make a client profitable is what can build your reputation ultra-quickly. After all, that is the reason 99% of the time they are hiring you. Fulfill this objective over and over again and your services and fame will spread.

Remember that in the search engine marketing business, you want to build your reputation to beyond the clients expectations for every project you handle. You don't want to aim for just an occasional success story....but a stream of success stories one after the other. This can be achieved once you have your comfort level with your skills and then using wisdom in how you grow your business. Once you get a hold of this, it's your reputation and your proven SEM batting average that begins to quickly turn the tides and make a whole new way of doing business for you. The first thing you start to see is referral business. Instead of chasing down new clients - you begin to see your profitable clients referring new business to you.


One Final Tip...

How much do you enjoy your SEO or Search Engine Marketing work.
How passionate are you about your SEO work?

It is very important to build your business based on some aspect of search engine marketing that you are passionate about. It makes a huge difference when your clients see how much you love your work and as long as it is your business, why not excel in something you enjoy doing. It does not make sense to build a career around something you are not passionate about as long as you have the choice (and you do.)




Friday, June 24, 2011

new 15 career tips for recent grads


Do Your Research

Before you go in for your interview, be sure to research the company you are applying to. By having an in depth understanding of the company as well as some background information on whoever is interviewing you, you will come across as prepared and interested in the company.

Practice Interviewing

Take time to practice interviewing before you go in for an interview. Have a family member or friend ask you the most common interview questions so you can be polished and know what you are going to say ahead of time instead of winging it.

Come Prepared With Questions

At the end of any job interview, the interviewer will ask you if you have any questions for them. Make sure you have a few questions to ask the interviewer. This can be anything from “what do you like best about your job?” to “how would you describe the work atmosphere here?” By asking a few questions, you show interest in the interviewer and the company.

When in Doubt, Dress Up

If you aren’t sure what kind of dress is expected of employees, be sure to go more formal than informal. By dressing up, you show that you are professional and that you are taking the interview process seriously.

Be Flexible

When applying for jobs, be flexible about where you apply. Don’t limit yourself to just one city or one company. Keep an open mind about all potential opportunities.

Keep Building Your Resume

While you apply for jobs, continue to build your resume. Take on an internship, volunteer, or take on a part time job. By continuing to build your resume and increase your skill set, you make yourself more marketable to potential employers.

Figure Out Where You Are Going Wrong

If you aren’t landing any jobs, take a look at where you are going wrong. If you aren’t getting any interviews, go back over your resume and spruce it up by getting more experience or adding information to it. If you are getting interviews but not jobs, practice your interviewing skills so that you can be more successful in your interviews and potentially get job offers.

Utilize Your Network

Reach out to the people in your professional network for their assistance in your job hunt. Oftentimes when it comes to getting hired, it’s not what you know but who you know. So send along your resume and have your contacts pass it along to anyone they know at their

Don’t Rely Solely on the Internet

When searching for a job, don’t depend solely on the Internet. Be sure to attend job fairs, industry events, and utilize other networking opportunities to get your resume out there.

Have an Elevator Speech

An elevator speech is a 30 second spiel about your experience and career goals. Having an elevator speech is not only a great way to quickly introduce yourself at networking events but is also a good way to answer the “tell me about yourself” interview question.

Sign Up for LinkedIn

LinkedIn is a great way to get all of your professional contacts in one place for networking. Sign up for LinkedIn, add everyone you know, and make sure to fill out your profile completely. LinkedIn also has a job search tool, so take advantage of that.

Send Thank You Notes

After every interview, be sure to send thank you notes to each person who interviewed you. Sending a thank you note shows that you appreciate the interviewer’s time and gives you an advantage over candidates who don’t send thank you notes.

Do What You Love

No matter what, take a job that you will love. If you don’t, you will be miserable and probably won’t end up staying at your job very long. Be sure you are happy with what you are doing.

Don’t Get Discouraged

If you are getting lots of rejections, don’t get discouraged. Remember that times are tough right now and getting a job is hard. Keep sending out your resume and stay positive.

Utilize Your School’s Resources

Most schools will give graduates access to their career center up to one year after graduation. So head on over to your career center to get your resume critiqued, practice your interviewing skills, and check out recent job postings.

Wednesday, June 22, 2011

ELEVEN CAREER TIPS FOR THE YEAR 2011


1. Take responsibility for your own career development. Many large organizations have scaled back on training and development-a common outcome of the economic downturn-and small companies can rarely provide significant support. Simply put, your career rests in one set of hands: yours.


2. Be strategic. Have a long-term career strategy or, at the very least, a sense for where you’re headed. Ask yourself, “What do I really want to do?” or “Where do I see myself in five to ten years?” Seek people in similar roles and ask for their advice.


3. Work in step with your company’s goals. Connect the dots from your role to your company’s vision and key objectives. How does your work align with the organization’s goals? What can you do to maximize your contributions?


4. Be customer-centric. Whether your customers are internal or external, know their wants and needs, and be fervent about meeting them. Bring the voice of the customer into your day-to-day work and let it enhance your decisions and deliverables.

5. Collaborate. Working with and through others is requisite to innovating, creating, and producing business results. Adopt a mindset for teaming and collaborating, and put it into daily practice.


6. Hone your communication skills. Communication skills can make or break careers. Pick one area that needs your attention-considering skills such as listening, presenting, influencing, persuading, or distilling messages-and commit to improvement. Take a class, practice with a trusted friend or colleague, or join a group such as Toastmasters.

7. Cross over functionally. Many successful executives have risen through the ranks by taking cross-functional roles, such as moving from finance to sales or from marketing to IT. Follow their lead and you can grow your skills, your network, and your political capital.

8. Expand your experience. Volunteer for special projects or assignments that are outside your everyday role. Discuss your goals with your boss, an HR representative, or a senior leader, and ask for help in finding opportunities to broaden your experience base.


9. Find a guide. Mentors can serve as influential role models and provide important guidance for your career. Reach out to a potential mentor within your company or industry and see if he or she would be open to mentoring you for a specific purpose and timeframe.

10. Network-now. The best time to increase your network is today. Starting now, get involved in groups such as professional associations, charitable organizations, or even sports leagues. Step into leadership roles and make your expertise known.


11. Specialize. Today, companies look for specialists, not generalists. Develop a personal brand, distinguish your skills and strengths, and determine how to best market yourself.